But there is a big difference between fixing a leaky faucet and search engine marketing (SEM), especially Google AdWords. Your business is your livelihood. Errors can be expensive and in some cases disastrous. Time and resources are precious commodities not to be wasted, especially if you are a small business.

Pay-per-click marketing is a Godsend for businesses of all kinds. Simply create an ad, have some keywords and your ads can be delivered immediately to potentially millions. What could be simpler, right?

You are here because you now realize it´s not that simple. There are things you don´t know and you need help. I admire you to try to fix the leaky faucet but you need a plumber because that @!$% faucet just won´t stop dripping and you are knee-deep in water.

Don´t feel bad. I´ve helped all sorts of businesses in the last two years who thought they could do it too. When I looked at their campaigns, they obviously had no clue as to how the whole thing worked. Some people figure the whole thing is some sort of a scam and quit. Good news for their competitors who figured it out. At least you are smart enough to know you need professional help.

Hi, my name is Pierre.

I´m here to tell you that search engine marketing does work. You just have to know a few tricks and how to play the game. Mind you, the game changes from time to time. And I know it can all be very frustrating not to mention time-consuming.

You see, I was in your shoes just a few years ago.

I first started using AdWords in 2002. Did it work for me? Well, not at first. When I think back at what I did that first day, I´m embarrassed. But I persevered and learned as much as I could as quickly as I could. I went through the learning curve and all the changes in the system. It took me almost one year before I really started to "get it". And I´m still learning.

I could have used someone in the early days to help me. The problem was, SEM was so new, there was no experts around to help. Today, there are thousands and you may have already visited some of their sites before mine. In fact, chances are you got here because you used the Google search engine, saw and clicked on my ad and probably a few other ads as well.

After a few years of reading about, experimenting and improving my SEM skills, I became very good at it and realized there are a lot of businesses out there - big and small - who could use someone with my skills. I started to offer my expertise to other businesses.

So why should you hire me and not those other guys?

Try this. You probably found me by typing "google adwords management" or some variation. Try "bad google adwords management" and see who comes up. You won´t see my ad again but you might see theirs. I guess they are bad AdWords managers and advertising that fact. It´s that sort of thinking that gives me better positioning at lower cost than the "bad adwords managers".

I've researched other SEM services and tried a few myself. Most of them quickly set up an account for you by creating an ad and use a few keywords. Then they sit back and have their software monitor your campaign to adjust your bids according to your preferred position and budget. Everything is automatic and no human bothers with your campaign once it is set up.

I have learned that is not the way to do things.

I know from experience that research into your business is crucial to find hidden keywords. They should be reviewed and new ones added and non-performing ones removed. I know that the ad is very important and that you must constantly test new ones.

Search engine marketing is not something you set and forget about. Here´s how I help grow your business with SEM:

• research your business and your competitors,
• research the keywords people use to find you,
• think up of as many ads as possible for each of your products or services,
• set up your AdWords campaign in a logical manner,
• monitor and make changes as needed. That means reviewing keywords, ads as well as costs and budget.

There is NO automation here. I actively manage your campaigns. Sure I use software tools to help but I don´t let this software make the decisions. You can call me any time and discuss your campaign. I also email you a monthly report.

I have been in business for over ten years and I understand your concerns. I want you to succeed and I treat your business like it was my own. I feel bad when I see poor results and feel joy at great results as if I made that money myself.

I've helped many businesses in the last few years. They have included a tools store, a few ebooks, software, a children's clothes store, a car parts store, an online tax service and some affiliate marketers to name a few. And of course, my own products and services such as this one.

Think about it. You have found this page because I advertise on Google. You clicked my ad to get here. Doesn't that tell you that my ad was effective? In a way, I actually made you click on my ad. I can do the same for your business.

How do we start?

I will then tell you my monthly fee. Basically, I charge based on the number of products you want to advertise and the number of search engines. I manage campaigns for others for as little as $29 per month.

A couple of things to consider.

I am not an SEO (Search Engine Optimizer) so don´t call me for that. SEM and PPC has nothing to do with SEO although doing PPC can help with your SEO strategies. In fact, I strongly suggest you have a PPC campaign before doing SEO. Only with proper actual data can you do SEO better and I´ll gladly offer my opinions and suggestions on that matter.

I manage and maintain your pay-per-click accounts: AdWords, MSN, Yahoo. I will manage accounts on other pay-per-click search engines at my discretion.

Second, don´t expect immediate miracles. It doesn't happen that way. I need time to learn your business, do the research and gather information from your campaign to improve it over time. That takes weeks, not days. You need to be patient.